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You Were Never Meant to Build Your Business in Survival Mode.

If you started this journey just loving the craft, but somewhere along the way, the chaos, confusion, and constant hustle made you forget why you even started…This free class is your moment to reclaim the chair, restructure your business, and return to the version of you that leads with clarity, peace, and purpose.

LIVE FREE CLASS  - MONDAY @ 7PM EST
SAVE YOUR SEAT FOR THE FREE CLASS

(If you’re ready to move beyond survival mode and build a business that actually supports you.)
[SPONSORED BY GOOGLE]

You Were Never Meant to Build Your Business in Survival Mode.

If you started this journey just loving the craft, but somewhere along the way, the chaos, confusion, and constant hustle made you forget why you even started…This free class is your moment to reclaim the chair, restructure your business, and return to the version of you that leads with clarity, peace, and purpose.

LIVE FREE CLASS  - MONDAY @ 7PM EST
SAVE YOUR SEAT FOR THE FREE CLASS

(If you’re ready to move beyond survival mode and build a business that actually supports you.)
[SPONSORED BY GOOGLE]

Sponsored by Google

Proudly supported by Google’s Accelerating Digital Economies Initiative to expand access, equity, and sustainable impact in the beauty industry through HER Footprint Academy™.

This Isn’t the Beauty Business You Signed Up For… But It Can Be.

Join this free webinar to learn how to restructure your beauty business for clarity, control, and consistent income — without losing the passion that brought you here.

You’re either piecing things together as you go… or realizing the business you built no longer fits the life you want.

Either way, something has to shift — because hustling without clarity or strategy isn’t sustainable.

You began this journey fueled by passion.

Now, it’s time for a beauty business that aligns with your purpose, supports your peace, honors your lifestyle, and grows with you — not one that leaves you depleted or doubting your purpose.

Save My Seat — I’m Ready to Reclaim the Chair

You’re Chasing the Dream — But Losing Yourself in the Process.

Whether you're just trying to get your footing or you’ve been grinding non-stop for years — you’re starting to wonder if the freedom, ease, and alignment you were chasing even exists.

You didn’t think it would feel like this.

You imagined freedom. Fulfillment. The joy of creating something of your own.

But instead, it feels like you're barely holding it together — working harder than ever, with little peace to show for it.

I know, because I lived it. More than once.

The first time I burned out, I was running a six-figure wig business and still taking clients in the salon. From the outside, I looked like a boss. But behind the scenes, I was overwhelmed, isolated, and emotionally disconnected from my work

So I shut it down. Not because I failed — but because I had outgrown the way I was working.

You ever feel like your business is “successful,” but it doesn’t feel good anymore?

That was me.

You’re Chasing the Dream — But Losing Yourself in the Process.

Whether you're just trying to get your footing or you’ve been grinding non-stop for years — you’re starting to wonder if the freedom, ease, and alignment you were chasing even exists.

You didn’t think it would feel like this.

You imagined freedom. Fulfillment. The joy of creating something of your own.

But instead, it feels like you're barely holding it together — working harder than ever, with little peace to show for it.

I know, because I lived it. More than once.

The first time I burned out, I was running a six-figure wig business and still taking clients in the salon. From the outside, I looked like a boss. But behind the scenes, I was overwhelmed, isolated, and emotionally disconnected from my work

So I shut it down. Not because I failed — but because I had outgrown the way I was working.

You ever feel like your business is “successful,” but it doesn’t feel good anymore?

That was me.

The second time was worse. It was March 2024. My waitlist hit 150+ people. My books were full for months. People were flying in just to sit in my chair…

And yet, I was exhausted.

Not just physically — but mentally and emotionally tapped out.

I took a sabbatical. Two weeks of stillness that forced me to face the truth: I had outgrown my business model again.

You might be feeling that now — like your business can’t keep up with your growth.

Or maybe you’re just starting out, trying to build something sustainable from scratch, but everything feels like a guessing game.

The last time I hit burnout, it shook me.

It wasn’t just about clients or cash flow anymore.

It was about autonomy. I didn’t want to rely solely on my hands or the salon to survive. I didn’t want to feel trapped in a business I built myself.

If you’ve ever questioned whether you even want to do hair anymore… I’ve been there too.

But what I’ve learned is — it’s not the craft you’ve fallen out of love with.

It’s the conditions you've been working under.

If you’ve ever questioned whether you even want to do hair anymore… I’ve been there too.
But what I’ve learned is — it’s not the craft you’ve fallen out of love with.
It’s the conditions you've been working under.

That’s why I created the

Sustainable Chair Method™

— not just to save my business, but to save myself. 

It’s what helped me restructure everything so I could finally:

  • Work part-time without losing income
  • Attract aligned clients who respect my boundaries
  • Mentor other beauty pros through Her Footprint Academy™
  • And enjoy random Wednesday massages, just because I can

You deserve that too.

This webinar isn’t just strategy — it’s a turning point.
A moment to breathe. Reflect. And finally build the beauty business that works for you — not one that drains you.

Let me show you how I reclaimed my chair…
so you can reclaim yours.

If you’ve ever questioned whether you even want to do hair anymore… I’ve been there too.
But what I’ve learned is — it’s not the craft you’ve fallen out of love with.
It’s the conditions you've been working under.

That’s why I created the

Sustainableble Chair Method™

— not just to save my business, but to save myself. 

It’s what helped me restructure everything so I could finally:

  • Work part-time without losing income
  • Attract aligned clients who respect my boundaries
  • Mentor other beauty pros through Her Footprint Academy™
  • And enjoy random Wednesday massages, just because I can

You deserve that too.

This webinar isn’t just strategy — it’s a turning point.
A moment to breathe. Reflect. And finally build the beauty business that works for you — not one that drains you.

Let me show you how I reclaimed my chair…
so you can reclaim yours.

What Changes When You Stop Building a Business You Resent… and Finally Lead One That Honors You

Clarity around who you serve and how to attract them intentionally

No more guessing games, algorithm anxiety, or marketing that feels like a shot in the dark. You’ll leave knowing how to align your messaging and brand with the right clients, so they come to you, ready to book and respect your process.

A profitable pricing and packaging approach that honors your value

We’ll walk through how to stop undercharging, simplify your services, and shift your mindset so you can make more, even with fewer clients.

A client journey that protects your time and elevates your brand

From booking to boundaries to communication, you’ll see how to create an experience that books, retains, and delights... without the chaos.

A streamlined business model that’s scalable and sustainable

Whether you want to build a team, launch digital offers, or simply stop doing everything yourself, this framework creates space for growth without burnout.

A renewed mindset rooted in emotional alignment and real CEO confidence

Because strategy alone won’t save you. You’ll learn how to lead your business from a place of clarity, calm, and conviction, not survival mode.

You didn’t step into the beauty industry just to survive it.

Because right now… this doesn’t feel like what you signed up for.
You’re either trying to piece it all together on your own — guessing your way through pricing, posting, and packaging…

Or you’re “doing well” on paper, but secretly wondering how much longer you can sustain this pace before something breaks.

This class was designed to help you stop building a business that’s running you, and finally design one that actually works for you.

Meet Your Beauty Business Architect

Benita Davis

PMP | Entrepreneur. Strategist. Educator.

I’m Benita — a licensed cosmetologist, project management specialist, and business strategist who’s been in your shoes (and behind your chair). With over 9 years of experience as a beautypreneur and a Bachelor’s degree in Entrepreneurship, I know firsthand what it’s like to build a business from pure passion... and then hit a wall when hustle alone isn’t enough.

I’ve built and scaled multiple beauty businesses, including a six-figure online wig company and a thriving salon and healthy hair coach brand. But it wasn’t until I faced burnout—more than once—that I learned how to restructure everything: my mindset, my systems, and my offers.

That journey didn’t just lead me to sustainable success — it led me to freedom.

Now, I help other beauty professionals do the same. As a certified Project Management Professional (PMP) and founder of the HER Footprint Academy, I bridge the gap between beauty and business by equipping purpose-driven beauty pros with the strategy, structure, and support they need to grow without burning out. 

Meet Your Beauty Business Architect

Benita Davis

PMP | Entrepreneur. Strategist. Educator.

I’m Benita — a licensed cosmetologist, project management specialist, and business strategist who’s been in your shoes (and behind your chair). With over 9 years of experience as a beautypreneur and a Bachelor’s degree in Entrepreneurship, I know firsthand what it’s like to build a business from pure passion... and then hit a wall when hustle alone isn’t enough.

I’ve built and scaled multiple beauty businesses, including a six-figure online wig company and a thriving salon and healthy hair coach brand. But it wasn’t until I faced burnout—more than once—that I learned how to restructure everything: my mindset, my systems, and my offers.

That journey didn’t just lead me to sustainable success — it led me to freedom.

Now, I help other beauty professionals do the same. As a certified Project Management Professional (PMP) and founder of the HER Footprint Academy, I bridge the gap between beauty and business by equipping purpose-driven beauty pros with the strategy, structure, and support they need to grow without burning out. 

You don’t have to stay stuck.

Reserve your spot and learn the proven framework to take back control of your business and your peace.

Seats are limited — reserve your spot now and stop settling for a business that drains you.

You don’t have to stay stuck.

Reserve your spot and learn the proven framework to take back control of your business and your peace.

Seats are limited — reserve your spot now and stop settling for a business that drains you.

Frequently Asked Questions