From honoring your expertise to building a legacy you’re proud of — the HER Footprint Method™ walks you step-by-step through building a sustainable, soul-aligned business that’s rooted in structure, strategy, and self-leadership.
Whether you’re behind the chair or pivoting beyond it, this is your blueprint for growth that actually fits your life.
Here's what you'll walk through inside the Academy:

Phase 1:
HONOR
Leverage your expertise & unique value
You’ll identify your niche, define your unique perspective, and start monetizing your skills intentionally. This is where you stop playing small and position yourself as a real expert with a business model that fits your lifestyle.

Phase 2:
EMPOWER
Build your business foundations & pricing with confidence
Learn how to legally protect your brand, price your services and offers for profit, and create a marketing strategy that actually attracts aligned clients—without feeling like you're always hustling online.

Phase 3:
RISE
Create multiple income streams & scale with intention
Whether you want to launch a course, digital product, or beauty coaching offer, this phase gives you the strategy to expand beyond the chair and build recurring revenue—without needing a huge following.

Phase 4:
HER
AUTHORITY
Build your brand visibility & establish your expert presence
No PR agency needed. You'll learn how to create high-converting content, collect powerful client testimonials, and become the go-to expert in your niche by simply showing up with value and clarity.

Phase 5:
HIGH-TOUCH
EXPERIENCE
Deliver a premium client experience that builds loyalty
You'll map out your signature client experience, create a luxury feel (even if your prices aren't high-ticket yet), and implement systems that keep your clients coming back and referring others.

Phase 6:
HER
LEGACY
Build long-term wealth & a freedom-focused business model
Learn how to protect your energy, set boundaries, and prepare your brand for long-term growth—whether that looks like licensing, stepping into a CEO role, or setting up a legacy for your family.
You're talented — there’s no doubt about that.
You know your craft. Clients trust your hands. But talent alone hasn’t made your business sustainable.
If you're honest, you're doing “well enough” but you’re not well-resourced. You’re booking clients, but not consistently scaling. You’re making money, but not managing it with strategy. You’ve got big dreams, but you’re stuck in a cycle of overthinking, undercharging, or trying to DIY your way through growth.
You’re exactly who we built this Academy for.
Our ideal members are:
Experienced
but evolving
1 to 5 years into their beauty business journey (or in a major pivot)
Highly skilled at what they do, but lacking backend structure & systems
Over
the hustle
Tired of free info that doesn’t connect the dots
Done chasing trends and ready to build a long-term foundation
Craving clarity
& growth
Hungry for direction, strategy, and accountability
Ready to lead with purpose and build a business that actually supports their life
And at HER Footprint Academy, we value what you value:
If you're done winging it…
If you're craving structure, strategy, and space to breathe…
If you know you were meant to build more than just a booked calendar…
Then HER Footprint Academy was designed for you.
Whether you're pivoting, rebuilding, or finally ready to lead like the CEO you were called to be — this is your moment to stop surviving your business and start owning it.
You don’t have to figure it out alone anymore.
Join the
Waitlist
Get early access to open enrollment, exclusive updates, and your chance to apply for funding through the HER Footprint Fund.
Priority goes to those on the list.
Call To ActionExplore the Academy
Learn exactly what’s included inside HER Footprint Academy, who it’s for, and how it helps beauty professionals like you build a sustainable, scalable business — without burning out.
Call To Action“This isn’t just about business — it’s about finally leading like the woman you were always becoming. HER Footprint Academy is how we get there.”
— Benita, Founder of HER Footprint Academy™
