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The Beautypreneur’s MBA Program

Her Footprint Academy™ is where beauty professionals come to master the business skills, leadership mindset, and strategic tools that the salon never taught you.

EXPLORE THE ACADEMY

The Beautypreneur’s MBA Program

Her Footprint Academy™ is where beauty professionals come to master the business skills, leadership mindset, and strategic tools that the salon never taught you.

EXPLORE THE ACADEMY

Her Footprint Academy™ is a proud recipient of Google’s Accelerating Digital Economies sponsorship — supporting innovative solutions for underrepresented entrepreneurs.

Welcome to the

Academy

You Don’t Need Another Course.
You Need the Business Education the Industry Skipped.

You’ve got the skills, the passion, and the vision.

But when it comes to actually running a business that feels solid, structured, and sustainable? You’re figuring it out as you go — and it’s exhausting.

At Her Footprint Academy™, we built the blueprint for beauty pros who are tired of guessing. If you’re talented but not yet consistent, making money but not sure how to grow it, or craving systems that work with your lifestyle instead of draining it — this is your next step.

This isn’t just a course.

It’s where beauty finally meets business — with structure, clarity, and strategy you can actually use.

Welcome to the

Academy

You Don’t Need Another Course.
You Need the Business Education the Industry Skipped.

You’ve got the skills, the passion, and the vision.

But when it comes to actually running a business that feels solid, structured, and sustainable? You’re figuring it out as you go — and it’s exhausting.

At Her Footprint Academy™, we built the blueprint for beauty pros who are tired of guessing. If you’re talented but not yet consistent, making money but not sure how to grow it, or craving systems that work with your lifestyle instead of draining it — this is your next step.

This isn’t just a course.

It’s where beauty finally meets business — with structure, clarity, and strategy you can actually use.

Where Beauty Pros Come to Build Freedom, Structure, and Sustainability

Let’s be real… being talented isn’t the problem.

The real gap is knowing how to turn your talent into a business that doesn’t burn you out.

Her Footprint Academy™ was built for beauty professionals who’ve been trying to figure it out on their own — googling, piecing together courses, or waiting for the right season — this is your turning point.

Here, we give you the modern business foundation that actually works. Not just more information, but real transformation built around your lifestyle, values, and vision.

Where Beauty Pros Come to Build Freedom, Structure, and Sustainability

Let’s be real… being talented isn’t the problem.

The real gap is knowing how to turn your talent into a business that doesn’t burn you out.

Her Footprint Academy™ was built for beauty professionals who’ve been trying to figure it out on their own — googling, piecing together courses, or waiting for the right season — this is your turning point.

Here, we give you the modern business foundation that actually works. Not just more information, but real transformation built around your lifestyle, values, and vision.

Inside the Academy, we help you:

  • Build a business that supports your lifestyle — not just your survival
  • Lead with confidence and emotional wealth (not just strategy)
  • Make smart decisions rooted in data and alignment
  • Grow income beyond the chair through digital offers and structure
  • Create a legacy that’s profitable, sustainable, and deeply yours

No fluff. No hustle-first advice.

Just a clear, modern, emotionally intelligent business strategy designed for beauty professionals who are ready to lead differently.

  • Build a business that supports your lifestyle — not just your survival
  • Lead with confidence and emotional wealth (not just strategy)
  • Make smart decisions rooted in data and alignment
  • Grow income beyond the chair through digital offers and structure
  • Create a legacy that’s profitable, sustainable, and deeply yours

No fluff. No hustle-first advice.

Just a clear, modern, emotionally intelligent business strategy designed for beauty professionals who are ready to lead differently.

You’ve taken classes. You’ve watched tutorials. You’ve downloaded free guides. But you’re still stuck somewhere between talented and truly thriving.

Her Footprint Academy™ isn’t another course or coaching program — it’s a full transformation system designed for beauty pros who are ready to stop operating off survival mode and start building with structure, strategy, and soul.

We blend high-level business training with emotional leadership and intentional lifestyle design so you can:

  • Stop guessing and start growing with a proven method
  • Build real systems that support consistent income — not burnout
  • Scale without selling your soul or abandoning your purpose
  • Lead like a CEO with both clarity and confidence

Because it’s not just about growing a beauty business. It’s about becoming the kind of woman who knows how to lead one.

From Benita,

Founder of Her Footprint Academy™


“I built this Academy because I remember what it felt like to be talented but tired — hustling behind the chair, trying to figure it all out on my own. I didn’t need another course. I needed structure. I needed systems. I needed someone to show me how to build a business that actually supported me.

Now, I help beauty pros like you do the same — with strategy, soul, and sustainability at the core.”

Learn more about our method

From Benita,

Founder of Her Footprint Academy™


“I built this Academy because I remember what it felt like to be talented but tired — hustling behind the chair, trying to figure it all out on my own. I didn’t need another course. I needed structure. I needed systems. I needed someone to show me how to build a business that actually supported me.

Now, I help beauty pros like you do the same — with strategy, soul, and sustainability at the core.”

Learn more about our method
What You’ll Get Inside —

Because Strategy Shouldn’t Be a Secret

This isn’t a plug-and-play course or another one-size-fits-all membership. Inside Her Footprint Academy™, you’ll get the tools, guidance, and coaching to actually build a business that fits your goals, your energy, and your legacy vision.


Here’s a peek inside:

The Signature
Curriculum

A six-phase roadmap to help you simplify your offers, price with power, and build systems that don’t burn you out.

Live Coaching +
CEO Circles

Bi-weekly strategy sessions designed to help you get unstuck, make decisions faster, and build in community — not in isolation.

The HERBot™
AI System

Get access to smart planning + execution support through HER Digital Business Coach™ and HER Execution Assistant™ — your behind-the-scenes team powered by strategy + AI.

Tools That Do
the Work With You

From our Pricing Calculator, bonus modules, and Done-for-You Templates, every tool is designed to simplify decisions and save you time.

A Private Beauty
Pro Community

You don’t have to do this alone. Connect with beauty pros who get it, are building intentionally, and want more than just aesthetics and algorithms.

Peek Inside the Academy

You’re Building a Business with Infrastructure, Not Just a Hustle.

You’ve got the talent. You’re showing up. You’re trying all the things. But deep down, you know it shouldn’t feel this chaotic.

Her Footprint Academy™ was built for beauty pros who are doing the work, but still don’t feel in control of their business. You’ve outgrown survival mode. And now, you’re ready to run your business with strategy, structure, sustainable income, and not stress.

You're in the right place if you’ve ever said:

“I’m good at what I do, but I don’t feel like a real CEO.”

“I’m booked some months and slow the next — I need consistency.”

“I want to create digital offers, but I don’t know where to start.”

“I’m overwhelmed trying to do everything by myself.”

“I’m tired of chasing clients and relying on Instagram for sales.”

“I just want to build something that actually works long-term.”

If any of that hits, this isn’t just another course — it’s your blueprint for real business ownership.

Whether you’re pivoting, scaling, or starting fresh, this space was built to hold you while you grow

Start Your Academy Journey

Real Beauty Pros.

Real Wins.

What happens when you finally get the education your license didn’t give you?

“I used to think having a nice website and a few reviews was enough... until I met Benita.”

I’ve been in the beauty industry for 11 years, but working with Benita finally helped me understand who I really serve and what makes my brand stand out. After just one session, I realized I needed more than just aesthetics. I needed a presence. Since joining HFA, I’ve had multiple new client inquiries, booked 6 new people in a week, and even had folks calling immediately after applying what I learned. The results were almost instant. I felt seen, guided, and pushed beyond what I thought I could do all with love and strategy. It’s like having a business therapist who gets it and walks with you through the hard parts. Benita didn’t just give me ideas. She gave me structure, clarity, and momentum.

If you’re talented but tired of winging it, join this community. You won’t be the same.

— Shakina M.

Verified Beauty Pro & HFA Member

"I didn’t even realize how much I needed this type of support until Benita spoke to my reality. She helped me slow down and gave me a structure to start rebuilding not just my business, but how I show up for it. If this is what HER Footprint Academy is about, I see now why it’s so needed in our industry."

— Simone E.

Beauty Pro & Business Owner

"I thought I had clarity until Benita helped me realize what I was actually missing. Her guidance gave me the push I needed to connect deeper with my clients and step into my next level. One session with her showed me that a good website isn’t enough if your presence isn’t personal. The clarity I gained from her coaching has shifted the way I lead my brand and think about growth."

— Ariel G.

Licensed Beauty Pro & Business Owner

You and your business could be next.

Join the Academy and start creating wins that feel aligned, sustainable, and CEO-approved.

Explore the Curriculum

You deserve a business that doesn’t burn you out — and a mentor who’s walked that journey herself.

You deserve a business that doesn’t burn you out — and a mentor who’s walked that journey herself.

I'm Benita Davis.

Licensed Cosmetologist, Project Manager, Business Strategist, and the founder of Her Footprint Academy™.


But before any of those titles, I was a beauty pro just like you. Talented, booked… but tired. Hustling hard, but still feeling stuck.

I built a six-figure beauty business from scratch. Then I burned out. Completely.

That pivot led me to rebuild a more sustainable, legacy-driven business — one rooted in structure, systems, and emotional wealth. And now, I teach other beauty professionals how to do the same.

At Her Footprint Academy™, I blend lived experience with formal business education — from earning my BBA in Entrepreneurship to becoming a certified Project Manager. I created the very kind of program I wish existed when I was figuring out how to run a real, scalable beauty business.

I’m not just here to help you grow — I’m here to help you protect your peace, raise your prices, and finally feel in control of your future.

Because this time, we build differently.

— Benita Davis,
 Founder of Her Footprint Academy™

Two Ways to Join the Movement.
One Life-Changing Transformation.

Whether you're ready to enroll today or need a little support to get started, Her Footprint Academy™ was built to meet you where you are and walk with you into where you're meant to be.

 

Choose the path that aligns with your season:

Standard Enrollment

For beauty pros ready to invest now and begin their transformation immediately.

Jump into the Academy and get instant access to the full curriculum, community, and coaching support to start building a business that works for you — not against you

Join the Academy Now

HER Footprint Fund

For legacy-driven beauty pros in need of support and sponsorship.

Apply for a full scholarship or grant to access the Academy at no cost. Fund recipients are chosen based on readiness, purpose, and alignment with the mission of building sustainable beauty businesses.

Join the Waitlist for the HER Footprint Fund

Her Footprint Academy™ is part of a Google-funded initiative to close the digital equity and education gap for beautypreneurs. Your transformation is part of a bigger movement.