
I didn’t grow up with connections, funding, or a roadmap. I built my first six-figure beauty brand from my small one-bedroom apartment and a deep sense of purpose. But even after getting booked out, I was still exhausted, underpaid, and unsure how to scale without burning out.
That’s when everything changed. I stopped hustling for every dollar and started structuring my business like a CEO.
HER Footprint Academy™ was born from that transformation. And now, I’m creating the HER Footprint Fund to give other purpose-led beauty pros access to the support I wish I had.
I'm Benita Davis
—a licensed cosmetologist, certified project manager, and healthy hair educator. My mission is to help beauty professionals build aligned, legacy-rooted businesses that create both impact and income.Â
You deserve a business that honors your genius and your wellness.Â
This is your invitation to start.
NOMINATE HER FOR THE HER FOOTPRINT FUND →Over $7,000 in Scholarships & Resources Awarded this Round
 No more choosing between survival and strategy. The HER Footprint Fund was created to help beauty pros finally access the resources they need to build sustainable, profitable brands — without sacrificing purpose, peace, or creativity. Whether you’re growing, pivoting, or finally ready to execute a vision you’ve been sitting on, there’s a scholarship with your name on it.

HER Legacy Fellowship
($985 Value)
For beauty entrepreneurs in growth mode
You'll be rewarded:
- 3 Months of HER Footprint Academy Access
- 60-Minute Clarity Call with Benita DavisÂ
- $300 Ad Stipend
- Private Cohort Accountability GroupÂ
This fellowship is designed for seasoned beauty professionals ready to streamline their operations, refine their brand, and level up their income without adding more stress to their plate.
You were never meant to do this alone.Â
If you're building with purpose but need access and support — this is for you. Your story is valid. Your business is worthy. Your legacy starts here.




Real talk: When you finally get the blueprint - the bookings, the confidence, and the clarity follows. And that's exactly what this fund is designed to do for you.

Nominations for Fall 2025 Are Now Open
Nominate a Beauty Pro Who’s Ready to Build a Legacy — Not Just a Brand
This isn’t just a scholarship — it’s a powerful opportunity to access real strategy, mentorship, and support. Submit your nomination now and help her step into her next chapter.