
I didn’t grow up with connections, funding, or a roadmap. I built my first six-figure beauty brand from my small one-bedroom apartment and a deep sense of purpose. But even after getting booked out, I was still exhausted, underpaid, and unsure how to scale without burning out.
That’s when everything changed. I stopped hustling for every dollar and started structuring my business like a CEO.
HER Footprint Academy™ was born from that transformation, and today, through corporate sponsorships with Google and others, I’m creating a pathway for purpose-led beauty professionals to access the training, community, and infrastructure I wish I had when I started.
I'm Benita Davis
—a licensed cosmetologist, certified project manager, and business strategist. My mission is to help beauty professionals build aligned, legacy-rooted businesses that create both impact and income.Â
You deserve a business that honors your genius and your wellness.Â
This is your invitation to reclaim the chair and build sustainably.
APPLY FOR THE HER FOOTPRINT FUND →Over $19,380 in Scholarships & Resources Awarded this Round
 No more choosing between survival and strategy. The HER Footprint Fund was created to help beauty pros finally access the resources they need to build sustainable, profitable brands — without sacrificing purpose, peace, or creativity. Whether you’re growing, pivoting, or finally ready to execute a vision you’ve been sitting on, there’s a scholarship with your name on it.

HERÂ Footprint Fund Fellowship
($1,938 Value)
For beauty entrepreneurs in growth mode
You'll be rewarded:
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8 Weeks of HER Footprint Academy Access
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26 lessons from the first 5 phases + digital workbook
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HER AI Strategist (AI tool)
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HER Digital Pricing Calculator
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Done-For-You Website Template
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8+ Digital Education Books, Trainings & Templates
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Weekly Group Coaching Access
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Weekly Office Hours
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$250 Business Stipend
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Private Cohort & Accountability Group
This fellowship is designed for seasoned beauty professionals ready to streamline their operations, refine their brand, and level up their income without adding more stress to their plate.
You were never meant to do this alone.Â
If you're building with purpose but need access and support — this is for you. Your story is valid. Your business is worthy. Your legacy starts here.






When you finally get the blueprint - the bookings, the confidence, and the clarity follows. And that's exactly what this fund is designed to do for you.

Apply for the HER Footprint Fund
This is more than a scholarship — it’s your chance to access the strategy, support, and sisterhood you’ve been praying for. Don’t miss your moment.
What exactly is included in the HER Footprint Fund Fellowship?
Who is eligible to apply and how are winners selected?
Is this only for full-time beauty professionals?
What if I don't win? Can I still join the Academy?
How will I be notified if I'm chosen?
When does the fellowship begin and how long do I have access?
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This is your window to apply for over $19,380 worth of mentorship, resources, and support.
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Once the deadline hits, the application closes — no extensions, no second chances until the next round.
If you know you’re called to more — don’t let doubt delay your destiny.
APPLY NOW - Before the Deadline Hits →